Sales Manager

Program Description

​A Sales Manager is responsible for leading and overseeing a team of sales representatives to achieve sales targets and objectives set by the organization.

This program features courses that will teach essential skills for success in both the roles of sales representative and sales management. Topics to be covered include product knowledge, customer relationships, situational sales, effective selling techniques, leading a sales team, creating and implementing a sales plan, and prospect identification.

Students entering this program should have basic math and computer skills, good planning skills, strong oral communication skills, excellent interpersonal skills, and good problem-solving skills.

Students will be better prepared to effectively lead others in a variety of business settings. Sales manager jobs and careers in this field are available in a broad range of privately held companies, government agencies, and for-profit and nonprofit organizations.​ Additional career information may be found in Career Coach: https://ccbcmd.emsicc.com/​​​

Program Objectives

​Upon successful completion of this Continuing Education Workforce Certificate, students will be able to:

1. apply the knowledge and skills to function effectively as a sales manager;

2. prepare to gain employment as a sales manager;

3. demonstrate the ability to create a positive feedback sales loop and effective customer relationship management skills;

4. apply techniques for leading and managing a sales team; and

5. research and identify several opportunities for continued professional development after credential attainment.

CCBC Pathway

Business Pathway - Pathways are designed to help you meet your academic and career goals by aligning related courses and programs.  Pathway students participate in a variety of activities that help explore career opportunities in their field of study.  You can meet with a CCBC advisor who help align — or realign — your educational plan with the Pathway that best supports you and your goals.

Program Credentials

​CCBC Credential:

Students will be awarded a Continuing Education Workforce Certificate, and will have access to a Continuing Education academic record (transcript). 

Financial Aid and Payment Options

We offer financial aid by packaging public and private funding options to those who qualify, in select Continuing Education courses and programs. Additional opportunities for financial support include partial payment options through Nelnet Business Solutions and tuition waivers for those who qualify. Resources outside of CCBC may also be available through employer/sponsor paid tuition, the Department of Rehabilitation Services (DORS), and your local office of workforce development.

Some CE Workforce Development Certificate Programs are eligible for early high school funding through Maryland Blueprint for qualifying BCPS high school students.  Please check with your School Counseling Office to determine your eligibility for the BCPS Tuition Benefit Program. 

Program Length

Six months

Program Requirements

Required: Basic math and computer skills

* Registration for both Sales Manager-Module I and Sales Manager-Module II is required during the registration process.

Recommended: High School Diploma or GED

Hardware Requirements: This course can be taken on either a PC or Mac.

​Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Any word processing application.
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other: Email capabilities and access to a personal email account.

Application Process

To apply, go to www.ccbcmd.edu/apply and complete the CCBC Continuing Education Workforce Certificate program application.  An email will then be sent with program information and any additional requirements necessary to apply for the program.

Open Entry – No screening or documentation required.

Prior Learning Assessment

This program has no options for obtaining course waiver(s) for prior learning.

Program Course Sequence

* Registration for both Sales Manager-Module I and Sales Manager-Module II is required during the registration process.

Career Coach

Research your career interests, explore live job postings, take a career assessment, discover which companies in the Baltimore region are hiring, and more.  View a brief tutorial video on how to use Career Coach at https://youtu.be/C7KpznbPYfA.  Explore career and training opportunities at https://ccbcmd.emsicc.com/.

Program Contact Information

Program ​Coordinator:  Julie Woo | jwoo@ccbcmd.edu | 443-840-4302 | Owings Mills 305D

Program Assistant: Kristal Parker | kparker3@ccbcmd.edu | 443-840-4483 | Owings Mills 302​​