HSL 073 - Certified Wedding Planner Module 3

This course is designed to enable the student to learn the fundamentals of planning, orchestrating, and delivering weddings and parties. This is the third module of a four-part series. Upon successful completion of all four modules, the student will be awarded a Certified Wedding Planner certification from the Wedding Planning Institute. Topics to be covered include: discussion of various types of marketing a business, including bridal show participation and online marketing techniques.

Upon completion of this course, the student should be able to:

1. describe methods for local marketing efforts;
2. list potential partnership opportunities to grow a wedding planning business;
3. discuss the advantages of attending bridal shows, and create a checklist for success; and
4. identify key words for online marketing and the basics for web page content.