MAR 013 - Marketing and Fundraising for Non-Profit Organizations

This course is designed to enable the student, who works for a non-profit organization, to learn how to effectively promote and raise funds for a non-profit organization. Topics include defining target markets, developing marketing objectives, applying the 4Ps of marketing to non-profits, developing a strategic marketing plan, and fundraising for non-profits.

Upon completion of this course, the students should be able to:
1. define target markets,
2. discuss effective marketing objectives,
3. explain the applications of the 4Ps of marketing in a non-profit setting,
4. discuss the elements of a strategic marketing plan
5. explain the role of marketing in fundraising, and
6. discuss the elements of an effective fundraising campaign.