SBA 964 - Small Business Marketing Strategies

This course is designed to enable the student, who is a small business owner, to learn the basics of marketing. Topics to be covered include understanding one’s market, customer concerns, demographics, target marketing, budgeting for marketing, developing a marketing plan, and the various options for marketing and advertising.

Upon completion of this course, the students should be able to:
1. discuss various marketing options available,
2. identify a potential market for one’s product or service,
3. discuss the importance of demographics, and
4. describe the steps in developing a marketing plan.