Business Management (Marketing Option)

General Education - 21-22 Credits

Program Requirements:

• ECON 201 - Introduction to Macro-Economic Principles 3 Credits.
• MNGT 101 - Introduction to Business and Industry 3 Credits.
• MNGT 105 - Principles of Management 3 Credits.
• MNGT 140 - Business Law I 3 Credits.
• ACCT 101 - Principles of Accounting I 3 Credits.
• MNGT 110 - Principles of Supervision 3 Credits.
• ACCT 102 - Principles of Accounting II 3 Credits.
• MNGT 150 - Principles of Marketing 3 Credits.
• MNGT 239 - Business Communications 3 Credits.
• MNGT 251 - Family Financial Planning and Investments 3 Credits.

Program Electives:

Total Number of Credits Required for Degree: 60-64*

*If you are a credit student who is new to college (meaning you have not successfully completed transferable college coursework at another institution(s)), you are required to take ACDV 101  during your first semester at CCBC, thereby increasing the number of credits required for the degree to 61-65 credits. Students are required to provide an official transcript(s) to document successful completion of college coursework at another institution(s) in order for this requirement to be waived.

Option

Program Outcomes:

Upon successful completion of this degree, students will be able to:

1. demonstrate mastery of financial and managerial accounting concepts by preparing balance sheets, income statements, statements of cash flows, and budgets and by performing cost, volume, and profit analysis;
2. demonstrate mastery of the process and functions of management (planning, organizing, leading, staffing, and controlling) and the principles of managerial decision making through written assignments and in-class exercises designed to promote strategic thinking and analysis;
3. compare and contrast the forms of business ownership (sole proprietorship, partnership, corporation, and hybrid forms) and understand the major steps involved in developing a business plan for the formation of a new business;
4. develop a marketing plan that employs the four Ps of marketing (product, price, promotion, and place);
5. calculate, interpret, and/or analyze key macroeconomic and microeconomic indicators for the US economy used to predict and describe business cycles, and recognize the increasing interdependence of the US economy with other world trading partners;
6. create, design, and deliver effective and well-organized oral and written presentations utilizing state-of-the-art technology;
7. analyze the relationship between human resource management issues in the workplace and changing ethical and legal issues and how these changing paradigms impact the human resource management of a culturally diverse workforce.

Program Description:

This curriculum is designed to prepare students seeking employment in business and for those who are already employed and who wish to upgrade their skills. Graduates of this program can expect to be hired in entry-level management positions, such as: supervisor, office manager, marketing representative, etc. The program can be taken on a full-time or part-time basis. After completing the program and obtaining employment, students often elect to continue their education by working towards a bachelor’s degree on a part-time basis at a four-year college/university in the area.

All students are required to complete all of the core courses and 2-3 courses listed in one option area. Students may elect to complete more than one area of concentration; students should contact a Program Coordinator if they have questions regarding courses in an option area. Courses are listed in a suggested sequence, although taking courses in a different sequence is perfectly acceptable. Students are encouraged to consider pursuing an Internship to fulfill all or part of the three-credit program elective requirement. While students are responsible for finding their own internship experience, prior approval must be obtained from the Department Chair/Coordinator before pursuing an internship for credit.

Business Management Option Areas:

• Management
• Supervision
• Marketing
• E-Business Management
• Human Resource Management
• Small Business Management
• Health Service Management
• Financial Services: Sales and Marketing
• Financial Services: Sales Administrative Assistance
• International Business
• Office Technology

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The attainment of this accreditation certifies that the teaching and learning processes within the Business Studies Department meet the rigorous educational standards established by the ACBSP.

Semester Sequence

• Business Management Semester Sequence