MCOM 112 - Introduction to Applied Advertising, Public Relations, and Marketing

3 Credit(s).

Focuses on analyzing and creating the types of promotional messages organizations produce to achieve their advertising, public relations, and marketing goals; emphasizes critical analysis of message design and content used to achieve marketing objectives. Course offered fall, spring, and may be offered during additional sessions.

Prerequisite(s): ENGL 052 or ESOL 052 and RDNG 052 or ESOL 054 or

ACLT 052