May 02, 2024  
Catalog 2015-16 
    
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Catalog 2015-16 [ARCHIVED CATALOG]

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MNGT 154 - Advertising

3 Credit(s).

Introduces the fundamental principles of advertising; covers the strategic, managerial, creative, and financial elements of advertising. Courses offered once a year (fall or spring).

Prerequisite(s): MNGT 150 


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