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Oct 06, 2024
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MNGT 153 - International Marketing 3 Credit(s).
Examines the special situations which develop in international marketing and contrasts international marketing functions with domestic marketing; covers the application of advertising techniques in foreign nations; legal, economic, and cultural factors; and the problems in conducting international marketing operations in developed and emerging countries, and establishing international marketing policies. Course offered fall, spring, and may be offered during additional sessions.
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