May 21, 2024  
Catalog 2012-2013 
    
Catalog 2012-2013 [ARCHIVED CATALOG]

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MNGT 154 - Advertising


3 Credits.

Introduces the fundamental principles of advertising; covers the strategic, managerial, creative, and financial elements of advertising. Courses offered once a year (fall or spring).

Prerequisite(s): MNGT 150 



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