EBUS 155 - Principles of E-Marketing

3 Credits.

Increases students’ understanding of the complex issues related to marketing goods and services on the Internet with emphasis on e-Marketing. Reviews the many uses of the Internet to enhance and support all marketing functions, as well as new models of domestic and international e-Business as a whole. It also demonstrates the dramatic and dynamic way that the Internet can and should impact all elements of an organization’s marketing strategy, including marketing communications, customer relationship management, advertising, selling, pricing, distribution, and the product itself. At the completion of this course, students are able to create useful marketing plans that incorporate the Internet. Courses offered every fall and spring semester.

Prerequisite(s): MNGT 101, MNGT 150, and EBUS 101