Social Media for Small Business

Program Description

This program prepares students to obtain work in the field of social media in a wide variety of industries and non-profit organizations. The social media contact for a business will design and implement a company’s social media marketing plan. Duties include content strategy, developing brand awareness, generating inbound traffic, and cultivating leads and sales.

Program Outcomes

Successful Completion:

CCBC Credential: Students will have access to a Continuing Education academic record (transcript). Students will be awarded a Continuing Education Workforce Training Certificate.

Financial Aid and Payment Options

Partial Payment Option (through Nelnet Business Solutions)
Tuition Waiver for Senior Citizens and Individuals with Disabilities
Employer/Sponsor Paid Tuition
Division of Rehabilitation Services (DORS)
Local Office of Workforce Development

Length of Training

6 months
Course series offered at various CCBC sites and BCPS locations.

Requirements

High School Diploma or GED

Application Process

Open Entry – No screening or documentation required.

Program Course Sequence

Course Number	Course Title	Course Hours	Textbook Information (approximate cost; subject to change)	Costs T=Tuition/F=Fees
SBA 959	Introduction to Social Media for Small Business	5	Materials provided.	$99 T-$35/F-$64
SBA 951	LinkedIn to Grow Your Business	5	Materials provided.	$89 T-$40/F-$49
PCP 339	YouTube for Business	16	Materials provided.	$245 T-$40/F-$205
PCP 338	Facebook for Business	16	Materials provided.	$245 T-$40/F-$205
MGT 823	Instagram for Business	16	Materials provided.	$195 T-$20/F-$175
*Course Series Totals:*		58		$873 T-$175/F-$698

Additional Information

Skills for Success:

Good planning and organizational skills; strong written communication skills; strong interpersonal skills; and good problem solving skills.

Career Opportunities:

Students will be better prepared to use enhanced social media skills in a variety of business situations. Careers in this field are available in a broad range of privately held companies, government agencies, and non-profit organizations.

Career Coach

Research your career interests, explore live job postings, take a career assessment, discover which companies in the Baltimore region are hiring, and more. View a brief tutorial video on how to use Career Coach at: https://www.youtube.com/watch?v=jnKS2W3Z4k8. Explore career and training opportunities at: https://ccbcmd.emsicareercoach.com/.

Contact Information

Coordinator: Moire Riley mriley@ccbcmd.edu 443-840-1804 Essex, BESS 116D

Administrative Assistant: Lorri Bocklage lbocklage@ccbcmd.edu 443-840-1851 Essex, BESS 115