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Nov 22, 2024
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Catalog 2017-18 [ARCHIVED CATALOG]
Social Media for Small Business
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 Return to: Programs of Study - Search by Pathway
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Program Description
This program prepares students to obtain work in the field of social media in a wide variety of industries and non-profit organizations. The social media contact for a business will design and implement a company’s social media marketing plan. Duties include content strategy, developing brand awareness, generating inbound traffic, and cultivating leads and sales.
Program Outcomes
Successful Completion:
CCBC Credential: Students will have access to a Continuing Education academic record (transcript). Students will be awarded a Continuing Education Workforce Training Certificate.
Financial Aid and Payment Options
- Partial Payment Option (through Nelnet Business Solutions)
- Tuition Waiver for Senior Citizens and Individuals with Disabilities
- Employer/Sponsor Paid Tuition
- Division of Rehabilitation Services (DORS)
- Local Office of Workforce Development
Length of Training
6 months
Course series offered at various CCBC sites and BCPS locations.
Requirements
High School Diploma or GED
Application Process
Open Entry – No screening or documentation required.
Program Course Sequence
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Course Number
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Course
Title
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Course Hours
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Textbook Information
(approximate cost; subject to change)
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Costs
T=Tuition/F=Fees
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SBA 959
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Introduction to Social Media for Small Business
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5
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Materials provided.
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$99
T-$35/F-$64
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SBA 951
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LinkedIn to Grow Your Business
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5
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Materials provided.
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$89
T-$40/F-$49
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PCP 339
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YouTube for Business
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16
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Materials provided.
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$245
T-$40/F-$205
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PCP 338
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Facebook for Business
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16
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Materials provided.
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$245
T-$40/F-$205
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MGT 823
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Instagram for Business
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16
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Materials provided.
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$195
T-$20/F-$175
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Course Series Totals:
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58
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$873
T-$175/F-$698
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Additional Information
Skills for Success:
Good planning and organizational skills; strong written communication skills; strong interpersonal skills; and good problem solving skills.
Career Opportunities:
Students will be better prepared to use enhanced social media skills in a variety of business situations. Careers in this field are available in a broad range of privately held companies, government agencies, and non-profit organizations.
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