Program Description
This program prepares students to obtain work in the field of social media in a wide variety of industries and non-profit organizations. The social media contact for a business will design and implement a company’s social media marketing plan. Duties include content strategy, developing brand awareness, generating inbound traffic, and cultivating leads and sales.
Skills for Success:
Good planning and organizational skills; strong written communication skills; strong interpersonal skills; and good problem solving skills.
Successful Completion:
CCBC Credential: Students will have access to a Continuing Education academic record (transcript). Students will be awarded a Continuing Education Workforce Training Certificate.
Career Opportunities:
Students will be better prepared to use enhanced social media skills in a variety of business situations. Careers in this field are available in a broad range of privately held companies, government agencies, and non-profit organizations.
Length of Training
6 months
Course series offered at various CCBC sites and BCPS locations.
Requirements
High School Diploma or GED
CE Open Application Process
Open Entry – No screening or documentation required.
Program Course Sequence
1. Introduction to Social Media for Small Business: SBA 959
- Textbook/Materials: Materials provided.
2. LinkedIn to Grow Your Business: SBA 951
- Textbook/Materials: Materials provided.
3. YouTube for Business: PCP 339
- Textbook/Materials: Materials provided.
4. Facebook for Business: PCP 338
- Textbook/Materials: Materials provided.
5. Instagram for Business: MGT 823
- Textbook/Materials: Materials provided.
Program Costs
- Tuition/Fees: $873 (Tuition-$175/Fees-$698)
- Textbook/Materials: N/A
Financial Aid and Payment Options
- Continuing Education Opportunity Grant
- Partial Payment Option (through Nelnet Business Solutions)
- Tuition Waiver for Senior Citizens and Individuals with Disabilities
- Employer/Sponsor Paid Tuition
- Division of Rehabilitation Services (DORS)
- Local Office of Workforce Development
