HSL 112 - Event Management and Design: Module 1

6 Continuing Education Units (CEU). This course is not for Credit(s).

This course is designed to enable the student to learn about event management and design. Topics to be covered include principles of event management; administration and coordination of events; marketing; and legal, ethical risk management, special event management technology, and special event career development. This is the first module of a two-part series that will teach you how to design, plan, implement, and evaluate special events.

Course Objectives

Upon completion of this course the student will be able to:

1. describe the principles of event management: research, design, planning, coordination, and evaluation;
2. identify the basic elements of event administration, event coordination and event marketing, how they can be used to promote an event, and how events can be used as marketing tools;
3. discuss the legal and ethical aspects of event management including risk management; and
4. recognize special event management technology and special event career development.