MAR 013 - MARKETING AND FUNDRAISING FOR NON-PROFIT ORGANIZATIONS

XX Continuing Education Units (CEU). This course is not for Credit(s).

Course Objectives:
This course is designed to enable the student, who works for a non-profit organization, to learn how to effectively promote and raise funds for a non-profit organization. Topics include defining target markets, developing marketing objectives, applying the 4Ps of marketing to non-profits, developing a strategic marketing plan, and fundraising for nonprofits.

Upon completion of this course the student will be able to:
1. define target markets,
2. discuss effective marketing objectives,
3. explain the applications of the 4Ps of marketing in a non-profit setting,
4. discuss the elements of a strategic marketing plan
5. explain the role of marketing in fundraising, and
6. discuss the elements of an effective fundraising campaign.