MAR 019 - The Creative Entrepreneur: Selling at Markets

.6 Continuing Education Units (CEU). This course is not for Credit(s).

This continuing education course, for creative entrepreneurs, is designed to explore the essentials for selling at markets and fairs, including product selection, categorization using a product matrix, and developing a target audience. Topics to be covered include: exploring how to use the marketing mix (product, price, place, promotion) to set competitive prices that attract buyers, while maintaining profitability; and how to evaluate choosing the right markets for a brand and maximizing success at events.

Upon completion of this course, students should be able to:

1. distinguish between a creative business plan and a traditional business plan;
2. explain how to develop a marketing strategy for a creative business;
3. discuss resources for finding markets and fairs; and
4. conduct research how to sell at markets and fairs.