MAR 020 - The Creative Entrepreneur: Branding Your Business

.6 Continuing Education Units (CEU). This course is not for Credit(s).

This continuing education course, for creative entrepreneurs who are looking to build and grow their businesses, is designed to review the unique challenges that creatives face compared to other small businesses, such as irregular cash flow, niche markets, and custom product cycles. Topics to be covered include: developing an authentic brand identity that aligns with artistic vision and resonates with a target audience by creating a compelling brand story; and building a cohesive visual identity through logos, typography, and color schemes.

Upon completion of this course, students should be able to:

1. identify the unique challenges of creative entrepreneurs;
2. explain approaches to developing a compelling brand identity;
3. discuss examples of well-crafted artist statements; and
4. evaluate resources that will help communicate artistic identity and brand purpose.