HSL 073 - Certified Wedding Planner Module 3

7 Continuing Education Units (CEU). This course is not for Credit(s).

This course is designed to enable the student to learn the fundamentals of planning, orchestrating, and delivering weddings and parties. This is the third module of a four- part series. Upon successful completion of all four modules, the student will be awarded a Certified Wedding Planner certification from the Wedding Planning Institute. Topics to be covered include: discussion of various types of marketing a business, including bridal show participation and online marketing techniques.

Course Objectives:

Upon completion of this course, the students should be able to:
1. describe methods for local marketing efforts;
2. list potential partnership opportunities to grow a wedding planning business;
3. discuss the advantages of attending bridal shows, and create a checklist for success;and
4. identify key words for online marketing and the basics for web page content.