MCOM 115 - Digital & Social Media Marketing

Prepares students to create and manage effective digital and social media marketing strategies. Through the use of simulation, students learn how to use digital and social media to increase brand awareness, identify key audiences, generate leads and build meaningful relationships with customers. This course also explores how social media helps businesses gain a competitive advantage through the creation and distribution of relevant and consistent content. NOTE: Course offered every fall, spring, and may be offered during additional sessions.

Prerequisite(s): ESOL 052 and ESOL 054 or ACLT 053