PCP 339 - YouTube for Business

1.6 Continuing Education Units (CEU). This course is not for Credit(s).

This course is designed to enable the student, who is a business or organization leader, to learn skills needed to use video as a marketing tool to reach and serve more people. Topics to be covered include researching how to use the YouTube search features and other elements from a consumer perspective, creation of a customized YouTube Channel with optimized features for a business or organization, identification of the importance of having friends and subscribers and communicating with them, and the establishment of a business or organization video appearance in related searches.

Course Objectives:

1. research how to use YouTube search features and other elements from a consumer’s perspective,

2. create a customized YouTube Channel with optimized features for a business or organization,

3. identify the importance of having friends and subscribers and communicating with a business or organization, and

4. establish a business or organization video appearance in related searches.