Mar 29, 2024  
Catalog 2017-18 
    
Catalog 2017-18 [ARCHIVED CATALOG]

Social Media for Small Business


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Program Description


This program prepares students to obtain work in the field of social media in a wide variety of industries and non-profit organizations. The social media contact for a business will design and implement a company’s social media marketing plan. Duties include content strategy, developing brand awareness, generating inbound traffic, and cultivating leads and sales.

Program Outcomes


Successful Completion:

CCBC Credential: Students will have access to a Continuing Education academic record (transcript).  Students will be awarded a Continuing Education Workforce Training Certificate.

Financial Aid and Payment Options


  • Partial Payment Option (through Nelnet Business Solutions)
  • Tuition Waiver for Senior Citizens and Individuals with Disabilities
  • Employer/Sponsor Paid Tuition
  • Division of Rehabilitation Services (DORS)
  • Local Office of Workforce Development

Length of Training


6 months
Course series offered at various CCBC sites and BCPS locations.

Requirements


High School Diploma or GED

Application Process


Open Entry – No screening or documentation required.

Program Course Sequence


Course Number

Course

Title

Course Hours

Textbook Information

(approximate cost; subject to change)

Costs

T=Tuition/F=Fees

SBA 959

Introduction to Social Media for Small Business

5

Materials provided.

$99

T-$35/F-$64

SBA 951

LinkedIn to Grow Your Business

5

Materials provided.

$89

T-$40/F-$49

PCP 339

YouTube for Business

16

Materials provided.

$245

T-$40/F-$205

PCP 338

Facebook for Business

16

Materials provided.

$245

T-$40/F-$205

MGT 823

Instagram for Business

16

Materials provided.

$195

T-$20/F-$175

Course Series Totals:

 

58

 

$873

T-$175/F-$698

Additional Information


Skills for Success:

Good planning and organizational skills; strong written communication skills; strong interpersonal skills; and good problem solving skills.

 

Career Opportunities:

Students will be better prepared to use enhanced social media skills in a variety of business situations. Careers in this field are available in a broad range of privately held companies, government agencies, and non-profit organizations.

Career Coach


Research your career interests, explore live job postings, take a career assessment, discover which companies in the Baltimore region are hiring, and more.  View a brief tutorial video on how to use Career Coach at: https://www.youtube.com/watch?v=jnKS2W3Z4k8.  Explore career and training opportunities at: https://ccbcmd.emsicareercoach.com/.

Contact Information


Coordinator:  Moire Riley mriley@ccbcmd.edu   443-840-1804  Essex, BESS 116D

Administrative Assistant: Lorri Bocklage   lbocklage@ccbcmd.edu   443-840-1851   Essex, BESS 115

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