Jul 15, 2020  
Catalog 2017-18 
Catalog 2017-18 [ARCHIVED CATALOG]

Social Media for Small Business

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Program Description

This program prepares students to obtain work in the field of social media in a wide variety of industries and non-profit organizations. The social media contact for a business will design and implement a company’s social media marketing plan. Duties include content strategy, developing brand awareness, generating inbound traffic, and cultivating leads and sales.

Program Outcomes

Successful Completion:

CCBC Credential: Students will have access to a Continuing Education academic record (transcript).  Students will be awarded a Continuing Education Workforce Training Certificate.

Financial Aid and Payment Options

  • Partial Payment Option (through Nelnet Business Solutions)
  • Tuition Waiver for Senior Citizens and Individuals with Disabilities
  • Employer/Sponsor Paid Tuition
  • Division of Rehabilitation Services (DORS)
  • Local Office of Workforce Development

Length of Training

6 months
Course series offered at various CCBC sites and BCPS locations.


High School Diploma or GED

Application Process

Open Entry – No screening or documentation required.

Program Course Sequence

Course Number



Course Hours

Textbook Information

(approximate cost; subject to change)



SBA 959

Introduction to Social Media for Small Business


Materials provided.



SBA 951

LinkedIn to Grow Your Business


Materials provided.



PCP 339

YouTube for Business


Materials provided.



PCP 338

Facebook for Business


Materials provided.



MGT 823

Instagram for Business


Materials provided.



Course Series Totals:






Additional Information

Skills for Success:

Good planning and organizational skills; strong written communication skills; strong interpersonal skills; and good problem solving skills.


Career Opportunities:

Students will be better prepared to use enhanced social media skills in a variety of business situations. Careers in this field are available in a broad range of privately held companies, government agencies, and non-profit organizations.

Career Coach

Research your career interests, explore live job postings, take a career assessment, discover which companies in the Baltimore region are hiring, and more.  View a brief tutorial video on how to use Career Coach at: https://www.youtube.com/watch?v=jnKS2W3Z4k8.  Explore career and training opportunities at: https://ccbcmd.emsicareercoach.com/.

Contact Information

Coordinator:  Moire Riley mriley@ccbcmd.edu   443-840-1804  Essex, BESS 116D

Administrative Assistant: Lorri Bocklage   lbocklage@ccbcmd.edu   443-840-1851   Essex, BESS 115

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