Sep 22, 2019  
Catalog 2016-17 
    
Catalog 2016-17 [ARCHIVED CATALOG]

Social Media for Small Business


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Program Description


This program prepares students to obtain work in the field of social media in a wide variety of industries and non-profit organizations. The social media contact for a business will design and implement a company’s social media marketing plan. Duties include content strategy, developing brand awareness, generating inbound traffic, and cultivating leads and sales.

Skills for Success:

Good planning and organizational skills; strong written communication skills; strong interpersonal skills; and good problem solving skills.

Successful Completion:

CCBC Credential: Students will have access to a Continuing Education academic record (transcript).  Students will be awarded a Continuing Education Workforce Training Certificate.

Career Opportunities:

Students will be better prepared to use enhanced social media skills in a variety of business situations. Careers in this field are available in a broad range of privately held companies, government agencies, and non-profit organizations.

Length of Training


6 months
Course series offered at various CCBC sites and BCPS locations.

Requirements


High School Diploma or GED

CE Open Application Process


Open Entry – No screening or documentation required.

Program Course Sequence


1. Introduction to Social Media for Small Business: SBA 959

  • Textbook/Materials: Materials provided.

2. LinkedIn to Grow Your Business: SBA 951

  • Textbook/Materials: Materials provided.

3. YouTube for Business: PCP 339

  • Textbook/Materials: Materials provided.

4. Facebook for Business: PCP 338

  • Textbook/Materials: Materials provided.

5. Instagram for Business: MGT 823

  • Textbook/Materials: Materials provided.

 

Program Costs

  • Tuition/Fees: $873 (Tuition-$175/Fees-$698)
  • Textbook/Materials: N/A

Contact Information


Coordinator:  Moire Riley mriley@ccbcmd.edu   443-840-1804  Essex, BESS 116D

Administrative Assistant: Lorri Bocklage   lbocklage@ccbcmd.edu   443-840-1851   Essex, BESS 115

Financial Aid and Payment Options


  • Continuing Education Opportunity Grant
  • Partial Payment Option (through Nelnet Business Solutions)
  • Tuition Waiver for Senior Citizens and Individuals with Disabilities
  • Employer/Sponsor Paid Tuition
  • Division of Rehabilitation Services (DORS)
  • Local Office of Workforce Development

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