Mar 29, 2024  
Catalog 2018-19 
    
Catalog 2018-19 [ARCHIVED CATALOG]

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SBA 964 - SMALL BUSINESS MARKETING STRATEGIES


.5 Continuing Education Units (CEU). This course is not for Credit(s).

This course is designed to enable the student, who is a small business owner, to learn the basics of marketing. Topics to be covered include understanding one’s market, customer concerns, demographics, target marketing, budgeting for marketing, developing a marketing plan, and the various options for marketing and advertising.

 

Course Objectives:

1. discuss various marketing options available,

2. identify a potential market for one’s product or service,

3. discuss the importance of demographics, and

4. describe the steps in developing a marketing plan.



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