MGT 823 - Instagram for Business

1.6 Continuing Education Units (CEU). This course is not for Credit(s).

This course is designed to enable the student, who is a small business owner, to learn how to use Instagram in order to expand one’s marketing scope and increase business by engaging new and existing customers. Topics to be covered include how Instagram works, how to build an audience, how hashtags work, how to share photos and video, how to connect with customers, how to create compelling content, and best practices of Instagram.

Course Objectives:

1. describe how Instagram can help grow a business,

2. identify three Instagram best practices,

3. discuss how to make hashtags work for one’s business, and

4. discuss how to share photos and videos.