PCP 338 - Facebook for Business

1.6 Continuing Education Units (CEU). This course is not for Credit(s).

This course, designed for business and organization leaders already using Facebook, is designed to enable the student to learn the skills needed to increase business and expand the marketing scope through advanced Facebook usage. Topics to be covered include designing a customized Facebook page as a marketing platform; assessment of top sources for page content that increases engagement and grows fan base; discussion of critical social media policies for understanding Facebook’s regulation of business/organization pages; and review of best practices for using events, contests, badges, email, and like buttons features to bring Facebook messages to a wider web audience.

Course Objectives:

1. design a customized Facebook page as a marketing platform

2. assess top sources for page content that increases engagement and grows fan base;

3. discuss critical social media policies for understanding Facebook’s regulation of business/organization pages; and

4. review best practices for using events, contests, badges, email, and like buttons features to bring Facebook messages to a wider Web audience.