SBA 959 - Introduction to Social Media for Small Business

.5 Continuing Education Units (CEU). This course is not for Credit(s).

This course is designed to enable the student, who is a small business owner, to learn about social media tools and how to integrate them in one’s business in order to find new customers, reach out to existing customers, and improve one’s business. Topics to be covered include an overview of the most popular and widely used social media sites, how to choose the right social media tools to get the best results, how to create content, and strategic planning to identify the target market.

Course Objectives:

1. identify popular social media platforms and the target market for each,

2. discuss how to build an online presence,

3. describe effective content for a message, and

4. discuss how businesses can use social media to expand.