HRMT 205 - Principles of Hospitality Franchise Management

3 Credit(s).

This course examines franchising in the hospitality industry from both the franchiser and franchisee’s point of view. Students examine start-up, organization, franchiser/franchisee relations, cooperative marketing, legal issues, and daily operations, with an orientation toward the small business franchisee in a variety of hospitality and tourism businesses. NOTE: Course offered once a year (fall or spring).

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