Aug 12, 2020  
Catalog 2017-18 
    
Catalog 2017-18 [ARCHIVED CATALOG]

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MCOM 112 - Introduction to Applied Advertising, Public Relations, and Marketing


3 Credit(s).

Focuses on analyzing and creating the types of promotional messages organizations produce to achieve their advertising, public relations, and marketing goals; emphasizes critical analysis of message design and content used to achieve marketing objectives. NOTE: Course offered fall, spring, and may be offered during additional sessions.

Prerequisite(s): ESOL 052  and ESOL 054  or   or ACLT 053  



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