HRMT 212 - Marketing of Tourism Destinations

3 Credits.

This course examines the marketing of hospitality and tourism operations. Students explore destination-oriented marketing goals and strategies, trend issues, and challenges influencing hospitality and tourism destination organizations. Specific topics include fundamental marketing principles as they apply to hospitality and tourism services, customer behavior, advertising, publicity, and public relations. Courses offered once a year (fall or spring).

Prerequisite(s): HRMT 210 or written permission from instructor required