HRMT 205 - Principles of Hospitality Franchise Management

3 Credits.

This course examines franchising in the hospitality industry from both the franchiser and franchisee’s point of view. Students examine start-up, organization, franchiser/franchisee relations, cooperative marketing, legal issues, and daily operations, with an orientation toward the small business franchisee in a variety of hospitality and tourism businesses. Courses offered once a year (fall or spring).